Oceania Dairy

This booklet was initiated by the client – a boutique merchant bank, advisory firm and private investment office – which wanted to communicate with the community, its intentions to establish a new dairy company.

The tone of the booklet was direct and professional, anticipating the questions the community would have, and addressing those questions as logical sections within the booklet: Who is this company and who are the individuals involved? What is the corporate model being proposed? Why focus on milk powder? What are the details around the physical plant? What will farmer supply and ownership involve?

While the booklet contains a lot of information, the landscape design and well-considered order of information combine to make it a very readable document.