Precision Soil Mapping

The client required a show display suitable for use at field days.

It was evident that the prospective audience was most likely to be top-performing farming operators. The tag line came naturally from there: "When 'average' is not good enough".

In a field day situation, you are competing with hundreds of other sites for the attention of the passing traffic. For that reason, we focused our energy on telling the Precision Soil Mapping story in as few words as possible. In this way, the passerby could conceivably read the message as they walked slowly past.

The display is clean and simple. Yet there is further detail – within the table and included in an accompanying flier – for those who want to know more.